Trivento, the #1 selling Argentinean wine brand, is launching a new series of idents across Discovery, Quest, DMAX, and dplay. The eight new idents are the first part of Trivento’s latest marketing campaign, and mark the 3rd year of its partnership with Discovery.
The idents celebrate ‘Real Life Bold Discoveries’, enlarging on a successful online and on-pack campaign theme which was rolled out last year. As Trivento Marketing Manager Preety Johl explains:
“A bold discovery means different things to different people. It could be learning a new skill, or an adventure in to the wild, or even an emotional journey. We want to celebrate people’s discoveries and boldness, whether big or small, and encourage them to share their experiences with others, capturing eight examples across a diverse group of people and their discoveries, which reflect the much wider audience group.”
View the idents here.
