JOY voted Product of the Year in the Wine Category
Award follows ‘Best launch - Wine’ in Grocer Top Launches in December 2023
JOY, the disruptive wine brand launched in August 2023, is celebrating another great accolade, as it is voted ‘Product of the Year’ in a survey of 8,000 consumers conducted by Kantar.
Product of the Year is the UK’s largest consumer survey of product innovation, with some 8,000 shoppers voting to crown the winning products in each category.
All entered products go before a Jury, who select a shortlist of top products to be taken through into consumer research. Then shoppers vote to select the winning brands in Kantar-run research.
Claire Raine, Brands Controller at Concha y Toro UK, who created and launched JOY, says
“We are so thrilled with this award – it shows once again the value of understanding your target audience and using category insights, along with our fantastic winemaking team, to create a brand that consumers will love, which can bring new shoppers into the category. Consumer reaction to the wines has been fantastic, and we’ve got lots of exciting plans to grow the audience further in 2024. Long may the JOY continue!”
JOY comprises four variations, Bright White, Fruity rosé, Juicy Red and Orange Spritz.
