Cono Sur are delighted to announce the launch of a brand-new digital campaign focusing on their sustainability credentials.
With the tagline ‘Eco-friendly wine – made the Cono Sur way’, the campaign launches across YouTube on 25th May with a 30-second ad. This will be followed up by 6-second ‘shorts’ on Facebook and Instagram. In total the campaign is expected to reach 3.4 million wine drinkers across an 8-week time period.
The creative campaign, developed by leading ad agency VCCP (famed for much-loved campaigns for Cadburys and the recent Walkers Crisp Sandwich ads), captures some of the charming sustainability stories found across the Cono Sur vineyards, such as employing geese to keep harmful insects away from the vines, and growing wild flowers to increase biodiversity and improve soil health, which in turn helps to grow better quality grapes for better tasting wine.
Cono Sur Senior Brand Manager Heather Jones says
“We’re so excited to launch this new digital campaign for Cono Sur. It’s a brand which has always been at the forefront of sustainability and innovation, and we think the new ad really captures the spirit of the winery. We know from research that the stories about how we care for our vineyard resonate strongly with consumers, and there is a desire to find out more. We hope viewers will find it a fun and engaging way to understand some of the great sustainable practices that go on in our vineyards.”
The winery recently celebrated achieving B Corp certification to add to its long list of sustainability credentials.
View the digital campaign here