Concha y Toro UK News

Read about Concha y Toro UK, our wine brands, people and achievements

< Back to all news

Cono Sur Bicicleta launches fresh new look for 2023 as part of new marketing campaign

Fri 14 Apr 2023

Cono Sur Bicicleta launches fresh new look for 2023 as part of new marketing campaign

Cono Sur is delighted to announce the launch of new packaging for its award-winning Bicicleta range of wines.

The new look features across the widely available Bicicleta Pinot Noir, Viognier, Sauvignon Blanc and Malbec wines. Cono Sur’s Organic range has also benefitted from a redesign. The move to the new design is rolling out now, with stock being delivered into the key UK customers already.

Cono Sur Brand Manager in the UK, Javiera Moller, says

“We’re so pleased with this new design, which has been a truly collaborative effort with our team in Chile. It looks fresh and contemporary, while still focusing on the bicycles which the brand is famous for.

“Cono Sur has long been known as an innovative and environmentally conscious wine brand, one of the few certified B Corp wineries globally, and our new look will accompany some really exciting activity we’re launching in May.”

The Bicicleta Range available in the UK comprises

Bicicleta Pinot Noir 2021 – the number one branded Pinot Noir in this country by value*

Bicicleta Sauvignon Blanc 2022

Bicicleta Viognier 2022 – the number one branded Viognier in the country by value*

Bicicleta Malbec 2021

Bicicleta Sauvignon Blanc Blush 2022

*NielsenIQ, Top countries and SKUs by varietals, Total Coverage, 52 weeks ending 25.02.23

News
Diablo stars at Devil Wears Prada Musical Gala Performance

by CyT 4th December 2024

News
Don Melchor 2021 named 'Wine of the Year' by Wine Spectator Magazine

by CyT 25th November 2024

News
Concha y Toro signs up to the Sustainable Wine Roundtable Bottle Weight Accord

by CyT 13th November 2024

News
Diablo announces partnership with The Devil Wears Prada Musical

by CyT 5th November 2024

News
Vina Concha y Toro achieves B Corp Recertification

by CyT 14th August 2024

News
Casillero del Diablo launches BeLight: 8.5% alcohol wines averaging 65 calories per glass

by CyT 24th July 2024

News
No.1 Argentinean brand Trivento celebrates top awards

by CyT 2nd July 2024

News
Casillero del Diablo unveils the latest chapter in The Wine Legend: a brand-new advertising campaign as UK partnership with Sky celebrates its 10th year

by CyT 24th April 2024

News
Trivento launches Easter campaign across 4 key markets

by CyT 26th March 2024

News
JOY is POY (Product of the Year)

by CyT 25th January 2024

News
JOY wins Best Wine Launch in The Grocer Top Product Awards

by CyT 18th December 2023

News
Viña Concha y Toro brings forward its goal of net zero emissions by 10 years

by CyT 7th December 2023

News
Trivento out of home and digital campaign ramps up festive push

by CyT 28th November 2023

News
Casillero del Diablo celebrates quality and growth at London event

by CyT 6th July 2023

News
Cono Sur launches major on-pack campaign promoting sustainability

by CyT 24th May 2023

News
Trivento celebrates World Malbec Day in London

by CyT 26th April 2023