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Concha y Toro UK launches Diablo Black as brand shows record sales

Mon 08 Jun 2020

Concha y Toro UK launches Diablo Black as brand shows record sales

Concha y Toro UK are delighted to announce the launch of a new addition to their fast-growing Diablo wine brand.

Diablo Black Cabernet Sauvignon is available from June in UK retail, at an RRP of £10. It follows the huge success of its sibling Diablo Dark Red, launched in the UK in May 2018 and now worth almost £3 Million in retail sales. 

Head of Marketing at Concha y Toro UK Emma Ashton says

“We are committed to driving value in the wine category, and ‘statement brands’ like Diablo satisfy shoppers who are looking for something a little more unique and interesting to spend their money on.

“Following the success of Diablo Dark Red, which has become the No. 1 selling Chilean red blend in this market, this super-stylish Cabernet Sauvignon will offer real stand out alongside it.”

Made from Cabernet Sauvignon grown in the Maule Valley, dark and intense red colour, this wine boasts captivating notes of black fruit that intermingle with elegant touches of dark chocolate.

 

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@CYT_UK
Fantastic review by @timatkin for the mighty @CasilleroDiablo Cabernet Sauvignon - "Subtly wooded, with classic blackcurrant pastille, mint and fresh herb flavours and a whisper of oak spices. Outstanding at the price." 90 pts https://t.co/SbIQwD2pfW https://t.co/0gmz5OZq0G

by CyT 17th March 2023