Chile’s leading wine brand Casillero del Diablo is proud to launch its latest wine, a premium Sauvignon Blanc as part of its Reserva Especial range.
The brand, currently #4 in the UK’s top wine brands and the third largest white wine brand*, has continued to grow in recent years and sold over 3 million x 9 ltr cases in the UK in 2021.
The Reserva Especial Sauvignon Blanc is the first new wine launched by Casillero since their successful Spanish Tempranillo in March 2021.
The fruit for the Reserva Especial Sauvignon Blanc was sourced from Concha y Toro’s Ucuquer vineyard, high above the Rapel river, near to the coast and benefiting from its helpful influences.
Claire Raine, Marketing Manager for Casillero del Diablo in the UK, says
“This is yet another exciting milestone for Casillero del Diablo. The past year has seen the successful launch of our Spanish Tempranillo, Pedro Pascal’s debut as brand ambassador in a fantastic screen advertising campaign, and awards for our outdoor campaign promoting Casillero’s white wines. It has now got the highest household penetration figure in its history: 11.6%."**
* Nielsen IQ MAT 52 w/e 29.01.22
** Kantar w/e 23.01.22